Shmup-dev.com traffic scyrocketed due the launch of a press release regarding their contest. The contest got featured on several major game sites such as etoychest.org, gamesindustry.biz, gamesetwatch.com, gamershell.com and many, many other sites. Shmup-dev daily traffic averaged roughly at 575 unique visitors before the press release launch, and first two days after the release the daily traffic almost doubled to 1100 visitors and on day 3 they got 2406 unique visitors. Press release caused such enormous traffic that it resulted in a to need to purchase of a new server. Shmup-Dev was pleased with the results and has announced another press release after the first one.